Ready for new scandal?

We love novelties and we love products that really are what they promise. And this what we found about Rimmel Scandaleyes mascara. I does make your eyes scandalously standing out!

This scandal had to be revealed widely. Having Georgia May Jagger handcuffed because of her crime look we have adapted the global strategy to the Polish market. Our scope covered:

– TV spot localization

– press campaing

– massive Internet campaign (teaser + reveal)

– BTL materials (creation & production)

– consumer activation od Facebook

– consumer activation at the biggest reseller – Rosmann, at their portal

Media have been planned by MEC.

The campaign was a hit and Rimmel Scandaleyes mascara made it quickly to no. 1 on the Polish market.