Share your Meal successfull!

November 15, 2012

On the 14th of Novemeber we have accomplished our next mission – “Talerzyki na Sprzęciki” application run for Share Your Meal project for Danone Poland. After 6-weeks-campaign Organizations taking part in the contest have collected over 40 000 “Plates” (“Talerzyki) which soon will be exchanged to useful prizes.
The purpose of the “Talerzyki na Sprzęciki” action was to collect as many lids (“Plates”) of Danone yoghurts and pass them on to one or more local organizations (e.g. schools, foundations, orphanages) involved in the action. 32 selected Organizations competed for prizes, so that they can better and more effectively fight the problem of child malnutrition.

The campaign “Talerzyki na Sprzęciki” was run on the official Share Your Meal Facebook profile in the period of  26.09 – 31.10 using a dedicated application.

During 6 weeks we had:

  • 8 000 visits
  • 46 000 declared lids
  • 40  000 lids sent to Organizations.

We are really happy with the results, as the application and contest were strictly social and did not grant any prizes to end consumers. Thank you for joining the case!

The final ranking of Organizations will be published on the 24th of Novemver on the official Share Your Meal fanpage