Let’s celebrate 60 years of color with Astor!

May 15, 2012

A unique time for Astor has just begun – this year Astor is celebrating it’s round birthday! For  60 years ASTOR has been supporting women in their striving for perfect look, style and natural elegance.  Astor makes them happy and bring smile to faces in different life situations.

To celebrate this special anniversary, we invited Astor fans and engaged them in full of surprises birthday activities on the Facebook profile. Most popular were contests we prepared especially for the anniversary – the first one alluded directly to the anniversary slogan: Celebrate with us 60 years of fun with color! The purpose of the contest was to show the participants how to play with color every day. In response, we received nearly 500 exceptional works, and authors of the best sets were awarded with Artist Eye Shadows. The second competition – “Wishes to Astor”  enabled our participants to submit birthday wishes to the brand, in form of video, photo or text. For authors of the most original works awaited great awards – six eye shadow palettes with up to 60 colors from the limited anniversary edition!

Additionaly on the Astor FB profile appeared several posts which brought the brand history and its key principles, which guided the brand over the years in creating trends in color cosmetics market, closer to fans.

As a result of the birthday activities carried out on Astor FB profile Astor the number of existing fans increased by almost 30%! Celebrating? Only with Astor!