Customer Empowerment

November 7, 2012

“Customer Empowerment” conference was held on the 6th of November in Warsaw. We were there as speakers – introducing our philosophy of socially engaged marketing, and marketing with added value – both theoretically and practically. “You have changed our thinking about marketing” – that was the best reference for us from the participants.

The conference was dedicated to the many aspects of consumer involvement in the brand. Therefore our philosophy of socially engaged marketing and adding value to peoples lives – ideally fit into the subject of customer empowerment. As theoretical basics we have presented the old and new (ZMOT) purchasing models, as well as our own model which we call “a cracknel” – for more info on the model please contact

Practically – proving the efficiency of this approach – we have presented the case study of Danone Nations Cup. The project – apart from its great emotional envolvement – has shown really strong results in terms of achieving Danone business goals – including the fact that we shared Danone Nations Cup values with over 40.000 people attending the World Final and having personal experience with the brand on the National Stadium in Warsaw.

More information on the project: