Brand Support & Danone – together, for nature.

April 16, 2012

Did you know that 70% of the milk quality depends on how the cows are treated? For us it was a novelty, but… man learns life. Now, we pass our knowledge to Polish consumers within the CSR Sustainable Danone Agriculture Campaign. In this project we are responsible for development and implementation of digital strategy.

Sustainable Danone Agriculture Campaign is based on three pillars: a profile “Nature. Here I feel well “on Facebook, cooperation with bloggers – important opinion leaders and the website:, which supports the merits of the project.

The core of all activities is the fanpage “Nature. Here I feel well” where a map of Poland, good by nature, is being created and built by fans. “Face” of the project is a cow called Danka, through which Danone shows the importance of nature and careing for it, the relationship / balance between the food business and the environment, what is a healthy diet, which starts with the production of yogurt and affects the quality of milk. More on:

Sustainable Danone Agriculture is a program created with the responsibility and care of the highest quality of milk delivered to Danone yogurt Natura. It includes 350 farms in Poland. Danone provides through it farmers with technical and financial support with maximum respect for the environment.

Danone for Nature is another, after Puchar Mlecznego Startu, Śniadanie Daje Moc and Annual CSR Report, CSR project, which we run for Danone.