Rimmel London in X-mass spirit!

December 13, 2012

To celebrate the coming Christmas time we are running now… a X-mass campaign “Gift idea by Rimmel”! The project includes integrated ATL, BTL and digital activities.

After the success of last year’s edition, Coty Poland once again entrusted us to carry out the Rimmel X-mass campaign. The whole project is based on a communication platform “Gift idea by Rimmel”, which was originally developed by us. The campaign combines sales and branding goals.

Within the campaign we support Rimmel brand in all ATL, BTL and digital activities. A special element / part of the campaign are Internet activities, including dedicated Facebook application “Waiting for Christmas.” It’s a game, inspired by Advent calendar where everyday something new awaits our consumers – new requests and surprise awards. The application not only makes waiting for X-mass more plesant – you can also win there Rimmel mascaras form Swarovski Elements limited edition.

First results show that the application has a lot of interest and commitment. In the first six days of its operation, the service recorded over 210 000 page views, more than 25 000 unique visitors and average time spent on the site was 4:03 minutes.

Other elements of the campaign include: X-mass sets of products containing tips & advices from Rimmel make-up artist – Andrzej Sawicki, which were designed and produced with FSC certificate, X-mass promo tag to Rimmel Scandalayes Show-off mascara TVC and POS materials supporting the campaign. The FB competition is accompanied by a dedicated banner & e-mailing campaign.