Active from Nature

October 16, 2012

This is going to be a unique event!
10-16 September 2012 three cities of the Warmia-Mazury region: Olsztyn, Iława and Lidzbark will host a new sports event – Warmia-Mazury Senior Games 2012. We made this event look special!

For the project we created an official logo, visual identity and a slogan to promote the event. The key to success was the idea of using in our designs the color palette referring to the three elements: water, earth and air – all of this what’s most beautiful and desirable in Warmia and Mazury.

Dynamic logo was inspired by the local landscape: sun, forests, lakes and it reflects the most important features in nature and sport – activity and vitality. An official slogan of the event: “Active from nature” should encourage to participate in the event,

Senior Games is a project that became extremely popular in Western Europe and in the USA. It aims at activating people aged 50+ in sports and healthy lifestyle.

It is a response to the growing demand in this age group for new forms of activity and fulfillment. Its task is also to promote the Warmia and Mazury region as a tourist destination.

The Warmia-Masuria Senior Games 2012 competition is organised by the Government of Warmia and Mazury Voivodship in cooperation with local cities of Olsztyn, Iława and Lidzbark Warmiński.